I was approached in 2019 by an old acquaintance and his family to help create the logo that would be used in print and social media for their company/blog they were gearing up to create. The company, "Overland Objective", was to serve as an informational outlet about the outdoors and
what is known as "overlanding".
what is known as "overlanding".
"Overlanding" is a term used to describe traveling to remote destinations while being nearly or completely self reliant. To reflect this, the client wanted two vehicles included in the logo, their jeep and their truck which were the base of their overlanding trips.
I wanted to create something with earthy tones and a bit of a rugged look that would still work well in black and white or other color schemes. With input from the client, I pinpointed the use of a tire shape to contain the logo and orange/beige/charcoal tones for an "outdoorsy" feel.
