I was given the opportunity to design the beer label for a local brewery's 1 Year Anniversary.
Our Lady of Perpetual Hops asked me to design the label for their limited release Barrel Aged Imperial Stout: "Whipples Harged". Inspired by other independent breweries, I wanted to make something eye catching with a handmade illustration. "Harged" instantly made me think of some sort of laugh, like a guffaw or a chortle and with the Imperial Stout I leaned towards a noble of some sort who was making loud obnoxious laughing noises. To give it some edge, I went with a noble skull interacting with the title of the beer itself.
Our Lady of Perpetual Hops asked me to design the label for their limited release Barrel Aged Imperial Stout: "Whipples Harged". Inspired by other independent breweries, I wanted to make something eye catching with a handmade illustration. "Harged" instantly made me think of some sort of laugh, like a guffaw or a chortle and with the Imperial Stout I leaned towards a noble of some sort who was making loud obnoxious laughing noises. To give it some edge, I went with a noble skull interacting with the title of the beer itself.
Afterwards, I was given the opportunity again to design a label, this time for a canned IPA called "Dem Hops Don't Lie". I was told that they wanted two stick figure women dancing with hops being pronounced. Once again, I wanted to go with eye catching and fun but with bold colors and an emphasis on a "party" sort of vibe.
