The American Cancer Society has been relentlessly working to put an end to cancer and to save lives for over 100 years. They make an effort to find cures, help people get and stay well, and to provide support to those who have been affected by cancer.
When we were tasked with creating a full mock advertising campaign for a non-profit organization, The American Cancer Society was one of the first groups I had in mind. The advertisement campaign I came up with was directed more towards women, but outdoor advertising would be more gender-neutral. The first piece of the campaign was the magazine ad. This piece was the backbone of the campaign and spawned my own personal title for the whole campaign, "Finish Your List."
When we were tasked with creating a full mock advertising campaign for a non-profit organization, The American Cancer Society was one of the first groups I had in mind. I really admire what it is that they do and how dedicated they are with their cause.
I wanted the ads to be something simple and straight-forward and the idea for a check-list came about. Nearly everyone has done a checklist at least once in their life and it's something that can be easily recognized. The concept was that the reader sees this check-list of various tasks and scenarios that are checked off, save for donating to the American Cancer Society. The magazine ad I created would be found in magazines where the readers were primarily women (like Women's Health). I looked at the psycho-graphics for these types of magazines and related the topics found throughout the list to activities and hobbies these readers may participate in.
The next piece of the print campaign was outdoor advertising. I thought about branching outwards with this project by making it a bit different. I came to the conclusion that sticking with the simplistic check-list was the most effective and would be the absolute best way to keep everything unified.
